Shipsen Consulting · Africa ScaleX
In Africa, you don’t succeed with a map. You succeed with a guide.
We help companies enter and grow in Sub-Saharan Africa: market choice, entry strategy, distributors, marketing, local team and logistics — a concrete roadmap built on 12 years in the field.
No commitment · answer within 24 business hours
- years of operational experience in Sub-Saharan Africa
- 12
- years of operational experience in Sub-Saharan Africa
- of initial diagnostic, free and without commitment
- 30 min
- of initial diagnostic, free and without commitment
- of in-depth consulting to build your roadmap
- 4 h
- of in-depth consulting to build your roadmap
- 30-minute follow-up sessions included
- 4 × 30 min
- 30-minute follow-up sessions included
Why so many companies fail
The six most expensive mistakes
Africa does not lack opportunities. Wrong choices at the start are what cost two years and a lot of money.
- 01
The wrong market first
Picking a country for its size or reputation without looking at real demand for your product, competition and your ability to serve it.
- 02
The wrong local partner
Signing a distributor without serious vetting: coverage, solvency, competing brands, logistics capacity.
- 03
Copying your home model
Keeping home-market pricing, packaging and communication instead of adapting them to local purchasing power and codes.
- 04
Ignoring the informal channel
Overlooking wholesalers, semi-wholesalers and neighbourhood shops, which move a large share of volumes.
- 05
Mismanaging payment risk
Granting credit without guarantees and not anticipating currency risk.
- 06
Underestimating after-sales
Neglecting service, warranties, spare parts and training — the things a brand’s reputation is built on.
Our deliverable
The Scalex Roadmap
After 4 hours of consulting and a full diagnostic, you receive a tailor-made market-entry roadmap. You stay in charge of execution; we stay at your side during follow-up.
- 1Priority market recommendation
- 2Entry strategy: distributor, representation office, subsidiary or one-off operation
- 3Approach to distributors and to setting up
- 4Marketing and go-to-market in the country
- 5Recruitment and local team
- 6Legal and regulatory landmarks
- 7Logistics and distribution
- 8After-sales and warranty best practices
- 94 follow-up sessions of 30 minutes
Four ways in
The right entry mode for your market
Distributor
Cover the market without a local structure, with a vetted partner and a well-built contract.
Sales representation
A light commercial presence to drive sales with a controlled investment.
Direct establishment
Your own local entity, scaled up step by step.
Sniper operation
Clear a stock or seize a one-off opportunity, without a long-term commitment.
Method
Five steps, from question to execution
- 1
Form
You describe your company, your goal and the countries you have in mind. Free.
- 2
30-min diagnostic
A free call to validate the potential and tell you frankly whether we can help.
- 3
4-hour consulting
Product, pricing, resources, goals, constraints: we work through your case in depth.
- 4
Scalex Roadmap
Your market-entry roadmap, ready to execute.
- 5
Follow-up 4 × 30 min
We support you during implementation to adjust course.
Going further
Additional services
Quoted separately, according to your needs after the Roadmap.
Training
Local teams, distributors and resellers.
Market research
Field data on market size, competition and pricing.
Marketing & communication
Launch campaigns adapted to local codes.
Sales force
Recruiting, structuring and managing sales teams.
Staff management
Local recruitment and HR.
Investment advisory
Identifying opportunities and assessing partners.
Who works with you
Hassan El Ouardy
Founder of Africa ScaleX and Shipsen Market
12 years in the field in Sub-Saharan Africa — distribution, retail, services, B2B and B2C. He led the growth of the Accent brand in Senegal and built Shipsen, a major e-commerce player in West Africa.
In the press
- Le360
- MAP Express
- Hespress
- Les Éco
Markets covered
Sub-Saharan Africa, with strong expertise in West Africa: Senegal, Côte d’Ivoire, Burkina Faso, Mali…
Frequently asked questions
Is the 30-minute diagnostic really free?+
Yes. It is free and without commitment: it helps us understand your project and check that we can genuinely help before any engagement.
What does the Scalex Roadmap contain?+
The recommended priority market, the entry strategy, the approach to distributors, marketing and go-to-market, recruitment, legal and regulatory landmarks, logistics and after-sales, plus 4 follow-up sessions of 30 minutes.
Who executes the roadmap?+
You stay in charge of execution. We support you during the follow-up sessions and can step in, on a separate quote, for training, marketing, sales force or recruitment.
Which countries do you cover?+
Sub-Saharan Africa, with particular expertise in West Africa (Senegal, Côte d’Ivoire, Burkina Faso, Mali…).
Do you work with B2B and B2C companies?+
Yes, both, in any sector, as long as the company wants to enter or grow in Sub-Saharan Africa.
Free diagnostic
Let’s talk about your African project
Fill in this form: we get back to you within 24 business hours to schedule your 30-minute diagnostic.
Or contact us directly
+225 07 98 52 76 78● WhatsApp [email protected]Answer within 24 business hours